From Vision to Reality: The External Advantage in Change
By Mark Patterson, Change Architect for Marbral Advisory in the Isle of Man.
There is no denying that business change can be difficult. Whether it’s rolling out new technology or systems, restructuring teams, or shifting strategy, getting everyone aligned is no small task.
Often, organisations are faced with the requirement to pivot quickly; perhaps a regulatory change or external market issue means current ways of working, which everyone is used to, are no longer suitable.
It’s easy to come up with a vision for change. Making it work on the ground? That’s harder. That’s where true change management comes in - where the big ideas are turned into real, lasting change. Change Management and Business Analysis professionals help bridge the gap between strategy and execution. They break down complex goals into practical steps and make sure the change fits the way people actually work. In our experience, change adoption is at least six times more likely to happen when expertise is brought in from outside the organisation, and the positive impact can be even greater.
Why External Analysts Make a Difference
Bringing in an external resource can be a game-changer. Here’s why:
Fresh perspective: External analysts aren’t tied to internal politics or legacy thinking. They can spot issues and opportunities that internal teams might miss or wish to avoid (wilful blindness).
Specialised expertise: Many external analysts have worked across different industries and sectors. They can bring proven frameworks, tools, and lessons learned from other organisations, which will expedite your change.
Credibility and neutrality: Sometimes, change is met with resistance. An external voice can help cut through the noise and build trust, especially when tough decisions need to be made.
Flexible and cost-effective: You get the skills you need, when you need them - without the long-term overhead of a permanent hire.
Listening First, Then Leading
Change professionals start by listening. They talk to people across the business to understand what’s working, what’s not, and where the friction is. That insight helps shape a change plan that’s not just effective, but also realistic and empathetic. You may find that your team are more comfortable opening up to an external resource, allowing more anonymity in feedback and a higher expectation of objectivity.
Data That Drives Decisions
Change shouldn’t be based on gut feeling. It’s essential to use data to guide decisions, track progress, and adjust course when needed. Data should always be qualified by multiple sources e.g. analytics, benchmarking, reporting, direct from your team, and through client feedback mechanisms. Gathering data to inform change will ensure fewer surprises and better outcomes.
Change That Sticks
The goal isn’t just to implement change - it’s to make it stick. Change and Analysis professionals look beyond systems and processes to also focus on people, culture, and behaviours. They help build the resilience and adaptability needed to thrive long after the initial change is complete.
If your organisation is facing change, bringing in external Change Management and Business Analysts could be one of the smartest moves you make. If you seek clarity, confidence, and a roadmap for change that actually works, then contact our team today: hello@marbraladvisory.com
